Why did illustrations become popular in the 1950s and 60s? And why do they look the way they do. A few things came together for this!
Cookbooks weren’t a new thing. They have been around for over a century. Due to the economic boom post-WWII, people are ready to spend, and people making products for those consumers are looking to get an edge over the competition.
But big businesses saw the opportunity of putting in some extra expense of color printing, and putting in fun, modern, playful illustrations along with their recipes made their cookbooks stand out on the book stand.
Let’s take a look and what they can look like…
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